The new Harry Potter area opening at Universal Orlando Resort this summer, called Diagon Alley, will offer fans a Gringotts bank thrill ride, along with more than a half-dozen eateries and shops selling wands and other souvenirs.
The new ride, Harry Potter and the Escape From Gringotts, described as Diagon Alley’s marquee attraction, will be an indoor ride through Gringotts’ bank vaults. A park spokesman said other kinds of experiences to be offered in Diagon Alley will be announced later.
Universal executives described the rich level of detail at Diagon Alley as “theatrical reality,” with shops selling souvenirs drawn from the Harry Potter books, such as supplies for Quidditch, a game played on broomsticks.
In addition to a previously announced eatery called the Leaky Cauldron, Diagon Alley will include Florean Fortescue’s Ice-Cream Parlour, where fans can nosh on Harry Potter’s favorite ice cream.
Among other shops in Diagon Alley:
Borgin and Burke’s, a shop devoted to dark arts that sells masks, skulls and other sinister items.
Madam Malkin’s Robes for All Occasions, where park visitors can buy Hogwarts school uniform ties, scarves and jumpers, wizard’s robes and character costumes.
Wiseacre’s Wizarding Equipment, where folks can buy telescopes, binoculars, armillary spheres, compasses, magnifying glasses and hourglasses.
Quality Quidditch Supplies, for Quidditch sweaters, brooms, Golden Snitches, Bludgers, Bludger bats and Quaffles — all items used to play the game featured in the book and movie.
Scribbulus, which will sell feather quills, ink and inkwells, bookmarks, journals, parchment paper, seals, stationery sets and postcards.